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SOlutions in Search ENGINE Marketing

  • Lead strategy and tactical execution of online marketing campaigns across marketing channels including search engines and marketplaces.
  • Develop marketing plans, revenue objectives, key performance indicators (KPI) and drive return on investment.
  • Collaborate with developer teams to ensure analytics tracking and lead attribution is accurate.
  • Expand domestic US paid search campaigns to cover strategic international markets.
  • Partner with creative team to development high-performing ad content and landing pages.
  • Utilize A/B and multivariate testing to optimize CPC, CTR, CPA, and landing page conversion rates.
  • Report on results to executive sponsors and key supply partners.
  • Understanding of online e-commerce marketing from a retail or wholesale perspective.
  • Google Adwords
  • Google Analytics
  • Project Management
  • Analytical Skills
  • Organization
  • Bing Advertising
  • Google Shopping Ads
  • Understanding of multi-channel attribution
  • A/B and multivariate testing experience
  • Amazon Advertising